Key Duties/Responsibilities: 

• Design digital media campaigns aligned with business goals and objectives.
• Launching and optimizing PPC & SEM campaigns.
• Suggest and develop new campaigns across multiple channels.
• Assist in empowering the company's voice through social media communication, campaigns, media buys and influencer initiatives.
• Identify and test new marketing channels to meet or exceed established targets.
• Setting measurable goals for campaigns, measuring, analysing and presenting ROI and KPI performance.
• Own and develop a cohesive, full-funnel and results-oriented digital campaigns strategy across different channels.
• Develop test plans to continually test and refine campaigns.
• Ensuring campaigns are delivered on time and within budget.
• Collaborate with all marketing members to ensure the digital marketing is in line with the overall marketing strategy.
• Report on competitor marketing and market trends to better optimize channels.
• Experiment and implement new growth strategies to boost customer acquisition and retention.
• Coordinate the creation of digital content (videos, articles and press releases).
• Capture and analyse the appropriate data/metrics and insights to measure the success and optimise campaigns.
• Report on campaign performance weekly and monthly to the team lead, gain insights, analyse trends, and identify opportunities for improvement.

Key Skills/Experience: 

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
• Approximately 3+ years’ of experience in digital marketing or paid search, preferably in the financial, crypto, or trading industry.
• Experience setting up and optimizing paid search campaigns to meet campaign objectives (Google Ads - Search, Display, Video, App, Remarketing, and Paid Social - FB for Business, LinkedIn etc.).
• Experience working in analytical, data-driven environments, and the ability to understand and extract audience insights from a variety of tools and data sets (Google Analytics, MixPanel, and similar data analytics platforms).
• Advanced knowledge of Google Analytics and Google Tag Manager.
• Hands-on experience setting up tracking of campaigns.

Key Benefits: 

• Attractive remuneration package.
• Quarterly bonuses based on personal performance.
• Corporate fund scheme.
• Discretionary yearly bonus based on company's and personal performance.
• Discount benefit card.
• Yearly training budget.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.