Key Duties/Responsibilities: 

• Develop the marketing strategies and campaigns that support the Company’s product.
• Work closely with the sports betting product teams to lead the development of a yearlong marketing strategy plan that drives bettors to Company’s platforms.
• Work closely with the external advertising agency in developing the positioning and creative campaigns that launch and support the brand.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on an annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Manage and coordinate marketing and creative staff.
• Run marketing campaigns by CRM.
• Work with the Business Intelligence team for data analysis conclusions.
• Understand and follow the regulatory framework of the National Betting Authority in regards to advertising.
• Get involved in the Company’s CSR program.

Key Skills/Experience: 

• Educated to degree level in Marketing or a related field.
• Approximately 5+ years of proven experience working in a similar role.
• Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate and motivate.
• Understand a wide range of digital marketing methodologies.
• Previous marketing experience within the Online Gambling and/or Sport Betting industry is highly desirable.
• Able to review and approve content before publishing.
• Excellent verbal and written communication skills in both Greek & English is essential.
• Dynamic personality with quick decision making which drives the team constantly forward.
• Able to delegate tasks, coordinate projects and deliver on deadlines.
• Motivated and inspiring.

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