Key Duties/Responsibilities: 

• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and Display Networks.
• Manage lead generation funnels with advanced audience targeting and A/B testing.
• Implement and maintain tracking using Google Tag Manager and integrate analytics platforms.
• Utilize DSPs for programmatic media buying and retargeting strategies.
• Monitor and analyze campaign KPIs (CTR, CPA, CPM, ROAS) and optimize accordingly.
• Work closely with designers to ensure engaging ad creatives are delivered.
• Develop campaign performance reports with actionable insights.
• Collaborate with SEO and content teams to align acquisition strategy.
• Stay current with ad platform updates, privacy changes, and algorithm shifts.
• Participate in weekly team strategy calls and planning sessions.
• Maintain documentation and internal reports for assigned tasks.
• Provide training or guidance to junior team members when needed.
• Actively communicate progress, blockers, and improvements.
• Contribute to brainstorming sessions for campaigns, content, or product improvements.

Key Skills/Experience: 

• Ideally educated to degree level in Marketing, PR, Digital Media, or a related field.
• Proven experience managing PPC campaigns on Meta and Google Ads.
• Deep understanding of conversion tracking, tags, pixels, and event setup.
• Experience with lead generation, performance funnels, and automation tools.
• Familiarity with DSP platforms and retargeting strategies.
• Strong analytical skills and attention to detail.
• Comfortable working independently and reporting results remotely.

Key Benefits: 

• Competitive salary based on experience and skills.
• Performance-based bonuses.
• 23 days of paid annual leave.
• Birthday day off.
• Free Inhouse Gym.
• Regular team outings and bonding events.
• Support for professional growth and educational development.
• Hybrid working options.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.