Key Duties/Responsibilities:

• Define, implement, and protect the brand identity of the Group of Hotels and Resorts, ensuring consistency and differentiation across hotels, and services.
• Develop long-term brand strategies to position each property competitively in both local and international markets.
• Create compelling storytelling and brand narratives that resonate with target audiences and enhance the guest experience.
• Ensure all marketing materials (digital, print, PR, in-property signage, collateral, etc.) reflect the brand’s personality, tone of voice, and design standards.
• Lead brand refresh or repositioning projects as required by market changes.
• Develop and execute annual and seasonal marketing plans that align with business objectives and revenue targets.
• Plan and manage multi-channel marketing campaigns, including digital, social media, PR, events, influencer collaborations, and offline channels.
• Drive marketing initiatives to support key revenue streams: rooms, F&B outlets, events, wellness, and leisure facilities.
• Align marketing activities with sales and revenue management to ensure maximum impact on bookings.
• Oversee partnerships and sponsorships that enhance visibility and strengthen the hotel brands.
• Lead digital marketing strategies, including SEO, SEM, PPC, display advertising, content marketing, CRM, loyalty programs, and online reputation management.
• Oversee social media presence and influencer collaborations to increase brand awareness and engagement.
• Leverage guest data and CRM tools to personalize marketing and enhance customer loyalty.
• Partner closely with Hotel General Managers, F&B Management, and Operations teams to align marketing with guest experience and business goals.

Key Skills/Experience:

• Bachelor’s degree in Marketing, Hospitality Management, Business, or related field.
• Master’s degree or MBA will be considered an advantage.
• Minimum 5 years of progressive marketing experience with at least 3 years in senior marketing leadership roles within luxury hotels, resorts, or hospitality groups.
• Proven track record in hotel brand development and strategic marketing planning.
• Deep understanding of the hospitality and tourism market (local and international).
• Experience with both luxury and lifestyle brand positioning is a strong advantage.
• Proficiency in digital marketing tools (Google Ads, Meta Business Suite, SEO/SEM, analytics platforms).
• Strong knowledge of hotel distribution channels, booking engines, and OTA platforms.
• Exceptional leadership, people management, and cross-functional collaboration skills.
• Strong storytelling, and presentation abilities.
• Excellent communication skills in both written and verbal in English and Greek.
• Ability to combine data-driven insights with creative strategies to achieve measurable business results.
• Strong financial acumen with experience in managing budgets and reporting ROI.
• Innovative thinker with a passion for hospitality and guest experiences.
• Highly organized, adaptable, and able to thrive in a fast-paced, dynamic environment.
• Results-driven with a balance of strategic vision and hands-on execution.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.