Key Duties/Responsibilities: 

• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos and news).
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Write for a wide range of company channels including digital/web, emails, newsletters, print, video, reports, social media, etc.   
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)Have a thorough understanding of keyword research and the ability to create new and optimize existing content and uncover new opportunities.    
• Ability to implement SEO best practices in relation to content creation and website maintenance.
• Suggest and implement new features to develop brand awareness, like promotions and competitions.
• Stay up-to-date with current technologies, trends and practices in social media, design tools and applications.
• Participate in forming effective paid search strategies.
• Perform research on current benchmark trends and audience preferences.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing).
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Track KPIs to assess performance and pinpoint issues.
• Produce data reports for management (e.g., dashboards).
• Write attractive and concise copy for adverts.
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.

Key Skills/Experience: 

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 3 years of experience in Marketing, Social Media Management, SEO, PPC, or similar.
• Proven track record of managing successful marketing campaigns.
• Experience with data analysis and reporting tools (e.g., Google Analytics, Power BI).
• Excellent communication and writing skills.
• Strong leadership skills.
• Proficient user of MS Office.
• Effective team player.
• Excellent organizational and communication skills.
• Strong understanding of social media platforms and strategies.
• Proficiency in SEO and content optimization.
• Experience with PPC campaigns and paid search strategies.
• Analytical skills to track and report on metrics.
• Ability to create engaging content across various channels.
• Proficiency in using design tools and applications.
• Strong collaboration skills to work with multiple teams.
• Knowledge of current trends in social media, SEO, and PPC.
• Ability to manage multiple projects simultaneously.

Key Benefits: 

• Attractive remuneration package, based on skills and experience.
• Benefit Discount Card for various products and services.
• Monthly benefit towards gym membership or health insurance coverage after the probationary period.
• Opportunity to build a successful career and experience professional growth.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.