Key Duties/Responsibilities: 

• Managing high scale media display campaigns for the various brands the company owns.
• Create and test ad copy, landing pages, and creative assets to improve performance.
• Monitor and analyze campaign performance and metrics using Google Analytics, Google Ads, Facebook Ads Manager, and other tools.
• Implement A/B testing and experiment with new strategies and tactics to increase ROI.
• Monitoring revenues in order to maximize the company's profitability.
• Compiling and analysing reports.
• Helping to identify new partners to drive ROI.

Key Skills/Experience: 

• An academic background relating to Marketing is desirable.
• Proficiency with PPC platforms such as Google Ads, Facebook, TikTok, Taboola, Outbrain.
• Proven experience running large budget PPC campaigns in one or more of the specified verticals.
• Strong analytical skills and the ability to translate data into actionable strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong knowledge of MS Excel.
• Excellent negotiation skills.
• Excellent verbal and written communication skills in English; any additional language skills will be considered an advantage.

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