Key Duties/Responsibilities: 

• Design the strategy to promote content across social media and digital channels.
• Designing and executing digital marketing campaigns across various channels such as SEO/SEM, PPC, display ads and social media, targeting the right message to the right market segment.
• Support online and social media advertising, email marketing and blogs.
• Monitoring key digital marketing metrics to track success and optimize plans, and creating analytics reports to share progress on campaigns and marketing activities.
• Manage and optimize campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
• Updating and maintaining the company website and social media pages.
• Conduct keyword research and apply SEO best practices to improve organic search rankings.
• Ensuring campaigns are delivered on time and within budget.
• Devising strategies to drive online traffic to the various company’s social media channels and website.
• Collaborate with all marketing members to ensure the digital marketing is in line with the overall marketing strategy.

Key Skills/Experience: 

• BS/MS degree in Digital Marketing, or a related field.
• Digital marketing certifications (Certified Digital Marketing Professional, Google Analytics, Google Ads, and Facebook Blueprint) will be considered an advantage.
• Approximately 3+ years’ proven work experience in digital marketing focused role.
• In-depth knowledge and experience with various social media platforms, Instagram, Tik Tok, Facebook, LinkedIn, SEO, and SEM techniques, PPC, website analytics tools (e.g., Google Analytics).
• Experience setting up and optimizing paid search campaigns to meet campaign objectives (Google Ads – Search, Display, Video, App, Remarketing, and Paid Social – FB for Business, LinkedIn etc.).
• Experience in utilizing analytics tools to analyze online marketing campaigns in order to improve ROI.
• Excellent verbal and written communication skills in Greek and English.
• Proficiency in MS Office.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical, organization skills and high attention to detail.
• Ability to work under pressure and engage in multiple initiatives simultaneously.

Key Benefits: 

• Competitive salary based on skills and experience.
• 13th salary.
• Provident Fund.
• Product discounts.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.