Key Duties/Responsibilities:

• Own and execute the CRM strategy for assigned markets, managing end-to-end CRM plans and campaigns.
• Build automated, multi-channel customer journeys (email, SMS, WhatsApp, push, in-app) across onboarding, activation, conversion, retention, loyalty, and reactivation stages.
• Design market and region-specific customer journeys tailored to localised client needs.
• Develop segmentation based on trading activity, demographics, psychographics, and deliver hyper-personalised communications.
• Track and analyse campaign results to identify client actions, drop-off points, and engagement trends based on the reporting.
• Run A/B and multivariate tests to improve subject lines, journey paths, send times, CTAs, and messaging frameworks.
• Use insights from testing and analytics to improve ROI and LTV.
• Monitor dashboards, identify performance trends, and provide actionable insights linked to KPIs.
• Collaborate closely with Marketing, Product, Tech, Analytics, and Content teams to ensure alignment and campaign effectiveness.
• Ensure all CRM communications meet Forex industry regulations, GDPR requirements, and internal compliance standards.

Key Skills/Experience:

• Minimum 2 years of experience in CRM preferably in Forex, Gaming or Fintech.
• Strong knowledge of CRM automation tools (HubSpot, Customer.io, Omnisend etc.).
• Data-driven mindset with the ability to interpret complex datasets.
• Excellent written communication, organisational skills, and attention to detail.
• Ability to thrive in a fast-paced, regulated environment.
• Fluent in English, both verbal and written.

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