Key Duties/Responsibilities: 

• Assist in the development and implementation of CRM campaigns across channels, including email, SMS, push notifications, and in-app messaging.
• Coordinate targeted marketing campaigns to drive customer engagement, including welcome campaigns, retention, cross-sell, and reactivation initiatives.
• Personalize and segment campaigns based on customer behaviour, preferences, and betting activity to ensure relevant and impactful communications.
• Ensure that all CRM campaigns are aligned with brand guidelines and comply with industry standards, such as responsible gambling policies.
• Manage and update the CRM database, ensuring accurate customer data segmentation and contact lists for targeted communications.
• Operate CRM platforms (e.g., Salesforce, HubSpot, Optimove, or other relevant tools) to execute and monitor campaign performance.
• Create and maintain automated workflows to manage customer journeys, such as welcome sequences, retention campaigns, and triggered messaging based on customer actions.
• Analyze customer data and behaviour to identify trends, preferences, and opportunities for improving customer engagement and loyalty.
• Create reporting campaign performance, tracking key metrics like open rates, click-through rates, and conversion rates.
• Use customer insights to recommend improvements in campaign design, timing, and targeting, helping to increase overall engagement and retention.
• Collaborate with marketing, product, and customer support teams to ensure consistent messaging and customer experience across all touchpoints.
• Assist in the development of promotional offers and loyalty programs to drive customer retention and reactivation, while aligning with the marketing team’s overall strategy.
• Provide ongoing support in daily tasks, including campaign planning, execution, and optimization.
• Conduct A/B testing on various campaign elements such as subject lines, content, and timing to optimize performance.
• Monitor deliverability rates and ensure emails and messages are being successfully delivered, making necessary adjustments to improve performance.
• Continuously assess and optimize CRM processes to increase efficiency and enhance the overall customer experience.
• Ensure all CRM communications comply with data protection regulations (such as GDPR) and responsible gambling guidelines.
• Regularly review opt-in/opt-out processes, customer consent management, and data privacy policies in collaboration with legal and compliance teams.

Key Skills/Experience: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in CRM, email marketing, or customer engagement, preferably in the betting, gaming, or online entertainment industry.
• Hands-on experience with CRM platforms (e.g., Salesforce, HubSpot, Optimove), email marketing tools, and data analysis software (e.g., Excel, Google Analytics).
• Ability to analyze customer data, interpret campaign performance, and make data-driven decisions to optimize future campaigns.
• Strong focus on accuracy, ensuring all customer communications are personalized, targeted, and delivered error-free.
• Effective time management skills to handle multiple campaigns and tasks simultaneously, ensuring deadlines are met.
• Knowledge of data privacy regulations and responsible gambling policies, ensuring compliance in all CRM activities.
• Experience using CRM tools, or betting-specific CRM platforms
• Familiarity with email marketing platforms and automated workflow tools
• Basic understanding of HTML for email customization is an advantage.
• Proficient in data analysis tools (e.g., Excel, Google Analytics) and an understanding of customer segmentation.
• Understanding of betting industry dynamics, customer behaviours, and CRM best practices is preferred.

Key Benefits: 

• Competitive remuneration package based on qualification and experience.
• Fitness allowance.
• 13th salary.  
• Reimbursement of medical insurance.
• Friday afternoon’s off.
• Hybrid working conditions.  
• Flexible working hours.
• Outstanding conditions for professional growth and development.

 To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.