Key Duties/Responsibilities:
- Champion
a creative focused culture, encouraging fresh thinking and approaches to
integrated marketing communications that drives results.
- Ensure
the company adheres to the brand strategy and brand guidelines to ensure
brand consistency / storytelling across all customer touchpoints.
- Supports
the Brand Director acting as a ‘Brand Guardian’ within the company,
educating and evangelizing the importance of joined up and world class
brand communications.
- Able to
build clear and powerful 360 marketing plans for campaigns.
- Responsible
for the ATL (Above The Line) marketing campaign development briefing
process to ensure the brand and marketing strategy is effectively
communicated.
- Responsible
for omni-channel marketing plans, ensuring alignment across all channels
to achieve a shared marketing vision.
- Responsible
for owned, earned and paid media to ensure activations align to shared
marketing objectives.
- Responsible
for working with creative to develop effective marketing campaigns that
align to the customer proposition and marketing briefs.
- Deliver
strong strategic and creative presentations that influence results.
- Ensures
all marketing communication materials adhere to the NBA (National Betting
Association) marketing guidelines and advertising codes of conduct.
- Oversee
all media buying activity, building a trusted partnership with the
appointed agency and work with them to ensure the media strategy aligns
with the brand strategy.
- Build
bespoke media plans for ATL brands campaigns, projects of scale and sporting
events of commercial significance and ensures they are executed
properly.
- Manages
media budget for both ATL and Social Media and spend efficiently both in
terms of cost and scale.
Key Skills/Experience:
- Ideally
educated to degree level in Marketing/PR/Communications or a related
field.
- Ideally
10+ years of experience in Marketing and Brand Management.
- Great
understanding of brand creative and how to effectively deliver messaging
with national reach through many different media touch points.
- Demonstrates
strong understanding of the media landscape, digital marketing practices
and media buying processes.
- Capable
of reading a media plan and giving constructive feedback to agency and
media partners.
- Financially
astute with a strong analytical ability and commercial acumen to
understand market trends and financial statements.
- Extensive
knowledge of digital media and social media platforms to build a solid
engagement strategy.
- Ability
to build a content plan that supports social media and SEO.
- Confident
and dynamic personality that has the ability to manage and influence
stakeholders across the business.
- Displays
integrity, honesty, responsiveness and openness to be trusted by
colleagues and team members.
- Acts a
source of inspiration which ultimately translates to additional work and
satisfaction.
- Takes
responsibility and accountability for campaigns and projects of scale.
- Inspires
others to take personal responsibility for their own work and personal
development.
- Communicates
at all levels with confidence and clarity.
- Fluency
in Greek & English is essential.
- Any
prior experience working within the Online Gambling and/or Online Gaming
sector will be considered a significant advantage.
To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.