Key Duties/Responsibilities: 

• Ensure SEO, PPC & Programmatic marketing activity adheres to brand guidelines to deliver brand consistency across all customer touchpoints.
• Build a trusted partnership with the appointed agency and work with them to ensure SEO, PPC & Programmatic strategy aligns with the brand strategy.
• Drive revenue growth through spotting optimisation opportunities, services or products.
• Ensure the agreed KPIs are maximised– CPA, CPM, viewability etc...
• Guide campaign messaging to ensure optimal phasing along the customer journey.
• Ensure corporate website is ranked and visible on Google. 
• Build better audience insights and competitive analysis from SEO data.
• Build bespoke campaigns plans for projects of scale and sporting events of commercial significance and ensure they are executed properly.
• Ability to understand the big picture as well as nuances of Google AdWords.
• Lead the direction and execution of PPC to build brand reach and drive organic conversions.
• Effectively manage SEO, PPC and Performance marketing spend to ensure ROI.

Key Skills/Experience: 

• Ideally educated to degree level in Marketing/PR/Communications or a related field.
• Extensive experience in Digital & Performance marketing is highly desirable.
• Possess an in-depth understanding of omnichannel marketing and how to effectively create a digital footprint and efficient and effective messaging across digital touch points.
• Strong understanding of the media landscape, digital marketing practices and media buying processes.
• Capable of reading a media and performance plans and giving constructive feedback to agency and media partners.
• Financially astute with a strong analytical ability and commercial acumen to understand market trends and financial statements.
• Extensive knowledge of digital media channels to build a solid performance strategy.
• Ability to build a programmatic strategy and content plan for SEO.
• Confident and dynamic personality that has the ability to manage and influence stakeholders across the business.
• Display integrity, honesty, responsiveness and openness to be trusted by colleagues and team members.
• Act as a source of inspiration which ultimately translates to additional work and satisfaction.
• Take responsibility and accountability for campaigns and projects of scale.
• Communicate at all levels with confidence and clarity.
• Fluency in Greek & English is essential.
• Any prior experience working within the Online Gambling and/or Online Gaming sector will be considered a significant advantage.

To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.