Key Duties/Responsibilities:
- Launching and optimizing PPC campaigns.
- Monitoring budgets and overseeing search
platform accounts.
- Tracking KPIs and producing useful
reports for management.
- Overseeing accounts on search platforms
(e.g. Google AdWords, Bing).
- Be involved in keyword selection and
audience targeting.
- Monitoring budget and adjusting bids to
gain better ROI.
- Tracking KPIs to assess performance and
pinpoint issues.
- Producing reports for management (e.g.
dashboards).
- Writing attractive and concise copy for
adverts.
- Suggesting and developing new campaigns
across multiple channels.
- Maintaining partnerships with PPC ad
platforms and vendors.
- Finding ways to reduce risk of click
fraud.
- Keeping abreast of PPC and SEM trends.
Key Skills/Experience:
- BSc/BA in Marketing,
Digital Media or a related field; AdWords certification is a plus.
- At least 3+ years’
experience as a PPC Specialist.
- Knowledge of SEO and
digital marketing concepts.
- Familiarity with
multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of
analytics tools (Google Analytics, Tableau, WebTrends etc.).
- Understanding of HTML
and XML is a plus.
- Proficient in MS
Office (particularly Excel).
- Excellent
communication skills in English.
- Ability to think
strategically and develop innovative marketing strategies.
To apply for this vacancy, please send your CV, along with any covering letter to [email protected] quoting the above job title. Please note that due to the high volumes of applications received only shortlisted applicants will be responded to. By sending us your CV you are giving CareerFinders your consent to be contacted for this and any other suitable vacancies that we believe match your skills and experience. To view our privacy policy, please click www.careerfinders.com.cy/privacy-policy.